Roger la Borde

Trade catalogue


Your right to privacy

Roger la Borde is committed to protecting your personal information and we take the security of that information seriously. When we collect personal data our policy is to be transparent about how it is collected, the purposes of the collection and how we will process it. This statement explains how and why we collect and use personal information. We may use personal data provided to us as set out in this statement or as otherwise stated at the point of collection.

About Roger la Borde

We are Roger la Borde a partnership based in UK, Roger la Borde USA a limited liability company based in Seattle, USA and Roger la Borde Deutschland a partnership based in Germany.

How we comply with regulations

We are committed to compliance with all data protection regulations. We have assigned a Data Protection Officer (DPO) who is tasked with ensuring the fair processing of your information in line with the regulations. You can contact our DPO using the details below. You also have the right to complain to the ICO if you have any concerns.

What data we hold about you and what we do with it

Information we hold about you

When we collect information about you, the personal information we retain may include:
  • your name, address, telephone number, email and other contact information;
  • information we need to set you up as a customer on our system;
  • information about the products and services you use, are interested in and related details;
  • information we need to be able to process payments and establish credit worthiness;
  • records of contact with you, such as notes, emails and letters, requests for samples;
  • choices you have made regarding how you want to be contacted;

How we use your personal information

We will only collect, use, hold or disclose personal information where we have a lawful basis to do so. This means information needed to provide you with a product or service, to satisfy legal or regulatory requirements, or where we have your consent. We will use your information to deliver our products and services to you, communicate with you and to keep our records up-to-date. This may include contacting you by telephone, post, fax or email to: send you marketing, catalogues, sales material and invitations to events and trade fairs; contacting you for sales appointments; sending order acknowledgements, invoices, statements and updated terms and conditions. We will never sell your data.

How we collect information about you and what happens to that information

Account Applications

When you apply to be a customer of Roger la Borde, you will be required to provide information on an Account Application Form. Usually this will be done digitally through our website, with one of our staff, agents or representatives in the field or at a trade fair filling in a paper form or entering your information into an ordering system on a handheld device or by you sending a fax or email to us with the required information.
If your account application is approved, data from Account Applications will be entered into our Accounting and Customer Management system. Customer Account data may be transferred to our agents and representatives so that they can service your account. We use a third-party sales management and ordering system provided by Aspin Management Systems to gather and distribute customer account information. Aspin Management Systems have a written Data Protection Policy devised to comply with GDPR. We can supply this policy if requested. Customer account data may also be transferred to our trade website so that you can order online. Personal information including contact name, email and communication preferences may be transferred to a third-party provider so we can send you special offers, marketing information, product news and details of events. You can unsubscribe from email marketing and information at any time.

Leads and Potential Customer Enquiries

When you ask to be sent information about Roger la Borde's products we will ask for contact information to enable us to send you samples, catalogues and email marketing. Potential customers may request information via email, telephone or at trade shows. At trade shows we may collect data through a third-party lead-capture service provided in agreement with the trade show organizers. We can supply details about these providers and the respective shows they operate at. Leads and Customer enquiries will be entered into our enquiries database and may be shared with our agents or representatives so that they can follow up on your enquiries. Personal information including contact name, email and communication preferences may be transferred to a third-party provider so we can send you special offers, marketing information, product news and details of events. You can unsubscribe from email marketing and information at any time.

Online subscribers to our e-shots and newsletters

Anyone can subscribe to receive information about Roger la Borde and our products, special offers and events on our website at When you subscribe, personal information including contact name, email and communication preferences will be transferred to a third-party provider so we can send you special offers, marketing information, product news and details of events. You can unsubscribe from email marketing and information at any time.

How we handle your personal information in relation to email information and marketing

We use a third party provider, MailChimp to store contact details and to publish our email marketing campaigns, email newsletters, notices and invitations to events. MailChimp has a very rigorous management of subscriptions to mailing lists. You will be able to unsubscribe at any time either by clicking unsubscribe at the bottom of every newsletter or e-shot or on MailChimp's website where you can manage the information that is stored about you. If you unsubscribe Roger la Borde will not be able to add you to the list again. You can see MailChimp's privacy notice here:

People who email us

Any email sent to us or any member of the Roger la Borde staff will be automatically stored on our mail servers at Roger la Borde and those of our e-mail service provider which is currently Google. Please be aware that you have a responsibility to ensure that any email you send to us is within the bounds of the law.

Visitors to our website

When someone visits, we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. This information is only processed anonymously.

Use of cookies and links to other website

We use cookies to track visitors to our websites to help us tailor the content and features to your interests and preferences. We sometimes link our websites and social media to other relevant sites. You should be aware that we have no control over the privacy policies of some of the websites we link to. To opt out of being tracked by Google Analytics across all websites visit

How do I change my cookie settings?

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or
We are planning to enhance our cookie tool to allow users to more easily change their cookie settings after their initial choice.

Job applicants, current and former employees

When individuals apply to work for us, we will only use the information they supply to us to process their application and to monitor recruitment statistics.
Once a person has taken up employment, we will compile a file relating to their employment. The information contained in this will be kept secure and will only be used for purposes directly relevant to that person's employment. Once their employment has ended, we will retain the file in accordance with the requirements of our retention schedule and then delete it.

How we process, protect and share your personal information

How we protect your information

The security of your information is very important to us. To prevent unauthorised access, accidental loss, disclosure or destruction of data, Roger la Borde's computers and servers are behind firewalls, protected by anti-virus software and backed-up regularly. Our servers are only accessible to members of Roger la Borde's staff using complex passwords that are changed monthly. All the online services we use in relation to the transfer and storage of data are protected by complex passwords.

How we share your information

From time to time we may send information to, receive information from, or exchange your personal information with:
  • other parts of the Roger la Borde group to enable us to deliver our service to you and to allow us to manage our business;
  • partners, representatives or agents who support us to deliver our products and services to you; or that we refer you to, or that refer you to us;
  • companies who perform essential services for us;
  • regulators, courts or other public authorities;
  • the emergency services in the case of accident or emergency;
  • our financial or legal representatives, collection agencies, receivers, trade associations and the like where necessary in accordance with and to enforce the terms of our agreements with you.
Where we have relationships with other organisations that process your information on our behalf we take care to ensure they have high data security standards that comply with UK and EU law. If the business is reorganised or sold to another organisation, we may transfer any personal information we hold to that organisation.

International Transfers

Some of the companies we use for online services like hosting our website, storing our email or maintaining and publishing our email lists may use data-stores that are outside the UK and/or the EU. This means that your data may be transferred and stored internationally. If you are based outside the EU / UK data may be transferred between the UK and the territory in which you are based. When we do share data which might be transferred internationally, we will only do so with organizations that provide the same privacy and security as is legally required in the UK and the EU.

How long we keep your information

Where you have set up a customer account with us we will keep your personal information only for as long as necessary to administer the accounts you have with us in line with regulatory and legal requirements, and will remove all personal information relating to it when you no longer have a customer relationship with us and all regulatory requirements to hold the information have expired.
Where you have enquired about our products or subscribed on our website we aim to only send you information and marketing about our events, products, services and subscriptions for a maximum of two years unless you have become a customer of ours, are actively engaged with the communications we send you or tell us you still want to hear from us. When we remove you from our subscription list we will also, where possible, remove your personal information from our databases and any that we control on third-party providers. Please note, we may need to maintain some element of personal information on our servers or those of our email marketing providers to manage unsubscribes and re-subscriptions and ensure that we don't send emails to someone who has already unsubscribed from our mailing lists.

How you can manage information we hold and how we use it

Data protection regulations mean you have rights over how we hold and use the information we hold about you:
  • you have the right to withdraw your consent from us using your data for any activities we do not have a lawful basis to use it for. You can withdraw it at any time;
  • you have the right to request access to the information we hold about you; this is called a Data Subject Access Request;
  • you have the right to know who your data is shared with and why;
  • you have the right to have your details updated if they are inaccurate and for information not required for lawful reasons to be deleted;
  • you have the right to have automated processing and profiling restricted;
  • you have the right to request that information we process by automated means is sent to you or another nominated data controller in a commonly used electronically readable format.
If you wish to action any of the above please contact us using the details below.

Complaints or queries

We always do our best to meet the highest standards when collecting and using personal information. For this reason, we take any complaints very seriously and encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate.
We have endeavoured to draft this privacy notice to be clear and concise. It may not be an exhaustive description of all aspects of our collection and use of personal information. However, if there is any area upon which you would require further detail and information or explanation please address requests to our DPO using the contact details below.

Contacting Roger la Borde

Roger la Borde
87 Kingsgate Road
T: 0207 328 0491

Changes to this Notice
We regularly review this notice. Last updated May 2018